EDUCATION & NETWORKING - We provide our partners and communities with educational opportunities, including heritage tourism and marketing workshops, and online resources and training tools. The Training Library provides online access to the Destination Development Association’s (DDA) resource center created by destination marketing expert Roger Brooks. DDA provides monthly webinars, case histories, videos and how-to guides on 60+ topics including, branding, funding development, and marketing.
MARKETING & ADVERTISING - We use our marketing dollars to showcase the best of East Texas. We support heritage tourism in East Texas and promote our partners’ sites, communities and events through statewide advertising campaigns, event brochures, contests, tradeshow appearances, and featured press and blog articles. We introduce our partners’ content to new audiences, making their information available online and at the most popular tourist destinations across the state.
NEW MEDIA PROMOTIONS- We actively engage online travelers using Facebook, Flickr, Instagram, Twitter, Pinterest, YouTube and Tumblr. We bring state and national attention to historic sites, preservation initiatives and regional attractions in East Texas. On average, our media posts reach 40,000 viewers and 1,500 active users weekly. We constantly analyze trends and methods for keeping our engagement high.
ADD-ON SERVICES - One size doesn’t always fit all. We offer additional “Add-On” services tailored to fit your organization, including tourism, marketing & preservation consultations and assessments, workshops and one-on-one training, social media training and takeovers, copywriting & content development, photography, advertising, and professional graphic design. Contact us for more information or to propose something new.
Our non-profit organization brings tax dollars and travelers to every county in East Texas, and provides communities with the tools, training, and professional support they need to preserve their community’s history and successfully market their tourism sites & attractions. Partner memberships are available to individuals and organizations interested in furthering our mission